Client-Amila Finishing Lounge
Amila-Finishing Lounge for Women is one and only institute in India which offers pre-marriage and life management courses for women. As it was the first institute of its kind and courses were quite new to Indian consumer, we carefully developed the marketing strategy. We were able to convince the client to invest more in online marketing via social media platforms. After many rounds of one to one meeting with the client, our team understood the possible market. Then our team had to get into the shoes of Indian women to understand the fear & challenges they see in life after marriage. After all homework, First task at hand was to educate possible consumers about such courses and Institute. So our content writers and designers developed the content by keeping this fact in consideration. Which proved quite effective with high return on Investment.