Client-Bharat ki soch
Bharat ki soch is a social welfare group, which try to inspire government and people of India choose the right development practices.
Social media campaign
Our client wanted to bring prevailing wrong development practices in the Delhi-National capital region in front of people, performed by the various government under their regimes since independence. To reach to masses social media platform was the best and economical answer. But the main hurdle was the NCRPB Act, a law related to NCR development rules. As the law was quite technical in its written form, we had a task in hand to communicate same law in a layman’s language. So to reach to common our team thoroughly read the NCRPB act and converted same in small bites. Then we designed many graphics based on small broken bites.
With help these bites we could simplify the tricky law terms in common man’s language to achieve the great effect.